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Postcode Advertising Notes
How Postcode Advertising works - the nitty-gritty!
The purpose of these notes is to explain some of the mechanics of how
Postcode Advertising is operated. We do recommend you give them a few
minutes of your time, because as a long-term Postcode Advertising
customer, it is very important to us that you understand exactly what
you are getting, because then you can fine-tune your marketing strategy
and get on with the real business of selling your opportunity
We’re here to help, and our advice is based on many years of
advertising experience. We talk to hundreds of business builders - all
wanting the best value-for-money advertising possible. We’re confident
because several of our advertisers have been with us for many years and
have built large businesses with the help of our leads. Many of our
customers also place their own advertising in the national press or the
internet - they're the ones that know how much it all costs and they
realise more than most what excellent value for money Postcode
Advertising really is.
Customer Satisfaction
Continuous improvement is our goal and with that in mind we’re always
looking for new ways to offer a still better service. Feedback from our
customers has enabled us to get where we are today and your observations
are gratefully received. Please tell us where we’re getting it right -
or wrong - we do listen!
Every customer’s satisfaction is very important to us. If you have
any unanswered questions regarding Postcode Advertising OR ANY other
advertising aspect, we want you to ask them. We don’t have ALL the
answers of course (if we did, we’d have packed up and gone to live in
the Bahamas by now) but there’s a good chance we’ve already spoken to
somebody who’s encountered any given situation and may have an
appropriate solution.
The 3 Stages of Postcode Advertising:
Stage 1: Generating Leads
ALL of our enquiries are genuine - each and every one has contacted New
Horizons either by telephone or in writing to ask for their Opportunity
Report. They come from comprehensive national advertising placed by New
Horizons, which is available to anyone who buys a newspaper. It costs a
fortune - we spend tens of thousands of pounds keeping the phone lines
busy. We maintain whatever level of advertising is necessary to generate
1000+ enquiries throughout any calendar month (except over the holiday
periods of Easter, Summer and Christmas, when the interval between
publication is usually longer).
The style of advertising which is placed is crucial. We’re looking
for potential entrepreneurs with desire; self-starters with bags of
energy. Entrepreneurs are attracted by potential high incomes but so are
wanna-be’s, and it’s still a mystery to some that there are still people
out there who seem to think that a “powerful, life-changing income
opportunity” is the same as “doing a bit of envelope-stuffing in your
spare time.” Needless to say, getting the balance right is a fine art.
We know our advertising works - we need quality AND quantity - and we
continually update our advertising strategy to obtain the best possible
results.
Our master “Seeker” database now contains around
enquirers. Since contacting New Horizons, many of these people will find
a new and very profitable business as a direct result of our work. We
are naturally very proud because we know Postcode Advertising is a
unique service in the UK.
Stage 2: The “Opportunity Report”
When we have 1000+ enquiries, a child-database is generated, containing
pointers to this month’s 1000+ people in the master-database. We sort
them by their home postcode area and prepare their individual
Opportunity Reports. The Reports are different in every UK postcode area
depending on what business opportunities are registered with us in each
particular area at the time of printing.
Before an enquirer is mailed to, his or her record is flagged with
today's date and the postcode index of the Report which they are to
receive. Then, an almighty mail-merge is produced, when the individual's
name and address are placed at the head of a standard letter, to become
the first page of their Report, which is folded and sealed into a window
envelope. These are carefully packed and delivered by hand to Royal
Mail’s main North-West sorting centre, about 200 yards from New Horizons
offices in Macon Court: very convenient!
Stage 3: The “Activity Report”
Next day, the Advertisers’ Activity Reports are generated and printed,
containing contact details of the enquirers to whom we have sent
Opportunity Reports. The contact details come directly from the master
database, using the pointers in the child-database (above) to determine
who is included in each area. All the information we have about each
individual is included in this Report, even down to the newspaper or
magazine containing the advertisement to which they responded.
Computers may “crash” occasionally, but they don’t make mistakes, and
you can be sure that the only people on your Activity Report are those
to whom we have sent YOUR details, in their Opportunity Report. Each
Activity Report is then collated with any circulars or Renewal Reminder,
sealed into a window envelope and taken straight to the sorting centre.
You may choose to receive your Activity Report either by post or as a
data file by email.
We leave the rest up to you for another month, until your next
Activity Report arrives.
The Bottom Line!
We've worked very hard to create and operate Postcode Advertising,
turning a complex advertising concept into something easy to use and
cost-effective. We very much hope it’s cost-effective for you too, and
will be a key component in your present and future lead-generation.
If you feel that any of your questions remain unanswered or if you
would like to discuss any business advertising aspect, please contact us
by your favourite method by visiting our "contact
us" page.
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