Lineage Advertising

Advertising by the line can be a cost-effective way to get your message in front of millions of readers. Lineage advertising is popular and can give a very good-value response at as little as about one third of the cost of a small display ad. in the same paper.

These ads are charged by the number of lines your words occupy. Our advice is "every word is crucial" - you will get between ZERO and several tens of enquiries depending on what you say.

Punctuation and abbreviation are important; for example - just one comma can make the difference between your ad taking up either 5 or 6 lines. For the keenest value we need to establish the right compromise between good legibility and potentially distracting over-abbreviation.

As an approximate guide, a 5-line ad will allow about 16 words and a phone number or website. We can assist you with our template with which we can try different combinations to minimise your line count and cost.

As with display advertising we know that your response is likely to increase week by week as credibility builds from a regular appearance, but only up to a point. Armed with this information, you can monitor your response carefully and when your calls decline, change your wording or try a different paper.

Don't learn the hard way, when we have a wealth of experience and all you have to do is ask!

To book a lineage ad please call Stuart Davies or Sarah Howlett on 01270 259000