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The two areas of expenditure
are the creation of the ad itself plus the airtime costs.
1. Creating your Advertisement
It is likely to cost somewhere between £200 to £500
to create an advertisement of from 10 seconds to 1 minute, depending
on complexity and choice of actors, normally including a one year
usage licence. These figures would increase if you wanted to commission
"familiar" voices in the ad.
2. Airtime costs
Every campaign is different and every station's rates are different.
Therefore here are a few samples to give you a very rough idea of
prices.
| Station |
Description |
TSA |
£
—> OTH. Price followed by
OTH for that no. of slots per week |
20
x 10
-sec slots |
50
x 10
-sec slots |
100
x 10
-sec slots |
| Minster
FM |
A
popular and well-established local radio station based in
York.
|
(TBA) |
£
(TBA) |
£
(TBA) |
£
(TBA) |
| Jazz
FM |
National
radio station specialising in blues, soul and jazz music,
which tends to attract a more mature audience.
|
(TBA) |
£
(TBA) |
£
(TBA) |
£
(TBA) |
| Virgin |
Well-known
national radio station playing a mixture of pop music thereby
catering for a younger audience.
|
(TBA) |
£
(TBA) |
£
(TBA) |
£
(TBA) |
Notes:
 |
To order please call 01270 259000. (From
outside UK call +441270 259000) |
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All rates are subject to VAT and are VERY
approximate, intended for planning purposes only. E&OE.
|
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Click Here for VAT Calculator
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The above rates are VERY approximate and
intended as a guide for planning purposes. We will negotiate
rates for you once we know your requirements. |
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It is recommended that in any radio campaign
you achieve an OTH of at least 4 per week. This means the average
listener to that station will hear the ad an average of 4 times
per week. 40-80 slots per week will be needed depending on the
chosen station's listening statistics. |
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Full Terms & Conditions available on
request and must be accepted and signed when an order is placed.
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